The Health Alert Me is committed to achieving due accuracy in all its output. This commitment is fundamental to our reputation and the trust of audiences. The term ‘due’ means that the accuracy must be adequate and appropriate to the output, taking account of the subject and nature of the content, the likely audience expectation and any signposting that may influence that expectation.
This means all Health Alert Me output, as appropriate to its subject and nature, must be well sourced, based on sound evidence, and corroborated. We should be honest and open about what we don’t know and avoid unfounded speculation. Claims, allegations, material facts and other content that cannot be corroborated should normally be attributed.
The Health Alert Me must not knowingly and materially mislead its audiences. We should not distort known facts, present invented material as fact or otherwise undermine our audiences’ trust in our content.
We should normally acknowledge serious factual errors and correct them quickly, clearly and appropriately.